PRIVACY POLICY

This privacy notice is intended for all individuals who visit and interact with this website of AB Digital (hereinafter also referred to as the "Company") and applies solely to this website, and not to any other websites that may be accessed by the user through links contained on this website. The Company shall not be liable in any way for any unlawful processing of your data carried out by third parties.

Please note that from this website you may directly access the website operated by AB Digital, with registered office at Via Giovanni Ferri 15, 6900 Lugano. In order to access restricted services, it is necessary to complete the "Contact Form" and it may be possible to register on the website; the "Company" will process the personal data provided when completing the contact form.

As Data Controller, in compliance with the provisions of Legislative Decree No. 196 of 30 June 2003 (the "Privacy Code") and EU Regulation 679/2016 (the "Regulation"), AB Digital will process the data necessary to perform the purchase contract and to fulfil all related legal obligations, including tax and administrative obligations.

With your express consent, which you may provide separately to AB Digital, the data collected will be used by the Company for independent processing activities, as specified below.
The Company will process personal data in compliance with the provisions of the Privacy Code and the Regulation.

Data Controller.

The independent Data Controller of any data provided through subscription to this website’s newsletter is AB Digital, with registered office at Via Giovanni Ferri 15, 6900 Lugano, which may also be contacted by writing to the following email address: info@abdigital.ch. You may exercise the rights described in the section below entitled "Data Subject Rights" with respect to the Company.

What data is collected by AB Digital.

Browsing data.

The computer systems and software procedures used to operate this website acquire, during their normal operation, certain personal data whose transmission is implicit in the use of Internet communication protocols.

This information is not collected in order to be associated with identified data subjects; however, by its very nature, it could, through processing and association with data held by third parties, make it possible to identify users.
This category of data includes IP addresses or domain names of the computers used by users connecting to the website, URI ("Uniform Resource Identifier") addresses of requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.), and other parameters relating to the user’s operating system and IT environment.

This data is used solely to obtain anonymous statistical information on the use of the website and to verify its proper functioning, and is deleted immediately after processing. The data may be used to ascertain liability in the event of hypothetical cybercrimes against the website; except for this circumstance, data relating to web contacts are currently retained for no longer than fifteen days.

Cookies.

No cookies are used to transmit personal information. So-called persistent cookies are used only for registered users in encrypted form, solely for the purpose of keeping their browsing sessions active.

The use of so-called session cookies (which are not stored permanently on the user’s computer and disappear when the browser is closed) is strictly limited to the transmission of session identifiers (consisting of random numbers generated by the server) necessary to enable secure and efficient browsing of the website.

So-called persistent cookies (which remain active beyond the browsing session) are used exclusively to keep the user’s shopping cart active, where applicable. No personal data or confidential information is tracked in any way.

The user may always configure their browser to reject cookies or to notify them when a cookie is sent. For this purpose, each user may find the information needed to disable cookies in the browser toolbar under the "Help" section. The risk is that some websites may not function properly without cookies. Therefore, if cookies are disabled, our Company cannot guarantee the correct operation of its website.

The so-called session cookies used on this website avoid the use of other IT techniques that may potentially compromise the confidentiality of users’ browsing and do not allow the acquisition of personal data identifying the user.

Personal data voluntarily provided by you.

The personal data we may collect through this website include, for example:
a) contact information (for example, name, postal address, email address and mobile phone number or other telephone number);
b) username and password in the event of registration on the website;

c) information concerning purchases and transactions (data relating exclusively to the value and frequency of purchases and the type of products purchased), only with your express consent.

Purposes of processing.

Contact section; possible consent to marketing and/or newsletter communications.

Furthermore, the data you provide by completing the contact form may be processed – only with your prior, freely given and express consent – by AB Digital, with registered office at Via Giovanni Ferri 15, 6900 Lugano, for the following purposes:

(i) offering promotions, discounts, benefits and other services, as well as sending commercial or promotional information, conducting market research and notifying customers of all special initiatives, subscription to our newsletter, possible consent to marketing activities and purchase of products.

The data may also be processed for statistical and historical purposes.

Browsing and registration on the website of AB Digital and possible consent to marketing.

As stated above, from this website you may directly access the website of AB Digital. The data provided in the contact form and during registration in order to proceed with the online purchase of a product will be processed, based on your prior, freely given and express consent and in order to provide the service or performance requested by you, by AB Digital in its capacity as Data Controller, for the purpose of managing access to services and facilitating the online purchase of products.

Methods of processing.

The processing will be carried out using electronic, paper-based and IT tools; such processing will be based on the principles of fairness, lawfulness and transparency and on the protection of your rights and privacy. In particular, the processing of your data may also take place through automated processes, for example by comparing and analysing your purchase choices (types, quantities) during a specific period and/or season, and by analysing the type and number of any requests for information about products made by you within a predetermined period of time.

The data will be processed in such a way as to minimise the risks of destruction, loss, unauthorised access or processing not permitted or not compliant with the purposes for which the data was collected.

Provision of data and consequences of failure to consent to processing.

Data necessary to respond to your requests.

Failure to provide the data required to complete the contact form will make it impossible for us to respond to your requests for information and, where applicable, to make purchases on the website https://www.lacasettadellacittadella.it/.

Consent to marketing – always optional.

Any refusal to provide data or failure to consent to the processing thereof for marketing and newsletter purposes will simply make it impossible to process the data for the purposes indicated in those sections.
It is therefore understood that, under no circumstances, will failure to consent to the processing of your data for "Marketing" purposes prevent you from purchasing the Company’s products.

Entities or categories of entities to whom data may be disclosed and scope of dissemination of such data. Your data will not be disclosed to the public.

Data provided in the Contact Section.

The data you provide by completing the contact form will be accessible to the Company’s employees and collaborators authorised to process the data, and to service providers used by the Company only where this is strictly necessary to process and provide the service or performance requested by you. The data will also be accessible to third parties entrusted with the maintenance/development of our IT system for the time strictly necessary to perform that service.

The data you provide, subject to consent, for marketing and/or newsletter purposes will be accessible – always and exclusively for the pursuit of the aforementioned purposes and to ensure their continued accuracy and updating on the occasion of any future relationship with the Company – to employees and collaborators of the Company (including third parties engaged by AB Digital for the organisation and management of its business activities, such as service providers including couriers, shippers, data entry companies, etc.), who will act, depending on the case, as data processors or persons authorised to process data.

Data provided for registration.

The data you provide for registration, access to the website’s services and any conclusion of a purchase contract through the website will be accessible to the Company’s employees and collaborators and may be communicated, exclusively for administrative purposes, to all suppliers of services and products whose cooperation is used by AB Digital.

The data you provide, subject to any consent to marketing, will be accessible – always and exclusively for the pursuit of the aforementioned purposes and to ensure their continued accuracy and updating on the occasion of any future relationship with the Company – to employees and collaborators (including third parties involved in the organisation and management of its business activities, such as service providers including couriers, shippers, data entry companies, etc.), who will act, depending on the case, as data processors or persons authorised to process data.
They may also be accessed by entities entrusted with the maintenance/development of the IT system for the time strictly necessary to perform that service.

In general, the data may, where applicable, be transmitted to the competent Authorities in compliance with legal obligations.

Data retention period.

Your data will be retained by the Company for the period strictly necessary to ensure the correct provision of the purchased services – without prejudice to the need to retain them for a longer period in compliance with applicable legislation, including accounting regulations.

In any case, you may withdraw your consent to the processing of data for marketing purposes at any time.

Data transmitted to any service providers will be processed by them for the time strictly necessary to perform the tasks entrusted to them.

Data subject rights.

Pursuant to Article 7 of the Privacy Code and Article 13(2), letters (b) and (d), of the Regulation, we inform you that:
a) you have the right to request from the Company, as Data Controller, access to your personal data and to have all data provided updated, supplemented, rectified or erased; to request that the data processed in breach of the law be made anonymous or blocked; to object to their processing on legitimate grounds; and to request restriction of processing;

b) you also have all the rights referred to in Articles 16-21 of the Regulation (right to rectification, right to erasure – the so-called "right to be forgotten" – right to restriction of processing, right to data portability and right to object);

c) you have the right to lodge a complaint with the Italian Data Protection Authority, following the procedures and instructions published on the Authority’s official website at [www.garanteprivacy.it](https://www.garanteprivacy.it).
Furthermore, we draw your particular attention to your right to object to our "direct" marketing activities, namely the sending of emails, SMS messages, telephone contacts, ordinary mail, etc.
Changes

AB Digital reserves the right to amend or simply update the content of this Privacy Policy, in whole or in part, also due to changes in applicable legislation. The Company therefore invites you to visit this section regularly in order to review the most recent and updated version of the Privacy Policy and to remain informed about the data collected and the use made of it by the Company.

Last updated: 10/09/2026

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